5 Ways Color Psychology Affects Branding Design
When branding your company, it is important to consider different colors. Ensure that you find out what different colors mean and how they affect the psychology.However, there are other businesses who engage top branding experts so as to design their logos and websites in accordance to the color psychology. You need to impact your business positively by use of the appropriate colors. Below, are merits of color psychology in designing your company’s brand.
All colors have their different meanings in color psychology.However, these colors are not set in stone, they can also have multiple meanings. Green, for example, means money in business but mostly it reflects nature.Red also has more than one meaning which is danger, and also passion. When choosing a color, therefore, you need to be sure of the message you want to pass across. After that, you may now choose the right color and use it.
In any business activity, it is always wise to give some thought to the competition in the industry. It is important to do a comparison among your competitors regarding their branding designs. Create a unique website and logo for your business.In addition to this, remember to select colors that are not popular so as to differentiate your company with the rest.
Though colors can convey a message to clients, how you place them matters. It is important to consider the contrast of two colors when put together. It is advisable to use a bright color on a dark background which provides more contrast. This will assist the customers to get the message being conveyed about your products and services. ODA Creative showcase work from different branding experts that is incredibly gorgeous.
In addition to this, your business’ conversion rates can be boosted by colors. A good illustration of this is when the “Get Started Now” button of a company is changed from green to red, and its rates are boosted by 21% immediately. In comparison to the other colors, the red color has a great contrast hence the high conversion rate. The red color is also very striking to the eyes. Therefore, because of the color mindset among most people, the red color will boost high conversation rates for a company.
Consequently, in order to be consistent with your brand, use the same colors.For example, if your company deals with foodstuffs, you should select colors such as white to show hygiene and green for nature. The customers will be able to form an opinion based on those colors.
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